Patricia McGuinness is your go-to expert for over 25 years in crafting thriving audiences. As a self-proclaimed data enthusiast and seasoned marketing strategist, she's on a mission to empower her clients. Her passion lies in leveraging 1st-party data, analytics, traditional database management, and cutting-edge digital strategies, making the journey from legacy publishing to a digital-first future an exciting and smooth ride.

In her career, Patricia has not only built audiences but also built bridges between traditional and digital publishing, ensuring her clients are well-equipped to navigate the dynamic media landscape of today and tomorrow. With her at the helm, organizations can confidently embrace the digital-first future and emerge stronger, more agile, and ready to captivate audiences in innovative ways.

Dawn's dedication to details and meeting deadlines keeps SBMAD running smoothly.  As a Jill-of-all-trades, Dawn manages all things email for our clients including creation, testing, scheduling, deployment, and monthly stat reporting.  Dawn possesses specialized skills in magazine digital design, combining style and functionality. Her email editing is precise, using proofreading and manual review to ensure clear communication. Additionally, she actively contributes to web design and maintenance tasks. 

Peggy's reputation for being a customer-focused, team-oriented problem solver has been well-earned in the nearly 20 years that she's been executing events from conception through completion.  With an extraordinary do what it takes to get the job done attitude, she makes producing flawless digital events for audiences ranging from 10 - 1500 people look easy!